The Top Serums Used by Celebrities and Influencers

Published Mar 01, 2026 · Last Updated Mar 01, 2026

These are the most used serums by all of our trendsetters. From hydrating hyaluronic acids to brightening vitamin C formulas, these serums have earned the approval of beauty's biggest names. If you're looking to elevate your skincare routine, consider trying one of these top picks.

1. Dr. Barbara Sturm Hyaluronic Serum

A holy grail for hydration, Dr. Barbara Sturm Hyaluronic Serum delivers intense moisture with both long- and short-chain hyaluronic acid molecules. It plumps the skin, smooths fine lines, and gives that coveted dewy glow. With fans like Kim Kardashian and Hailey Bieber, this serum has earned its spot at the top.

2. Vintner's Daughter Active Botanical Serum

This luxurious face oil is packed with 22 nutrient-rich botanicals that work together to balance, firm, and brighten the skin. Vintner's Daughter Active Botanical Serum has a cult following for good reason — it transforms dull skin into a radiant canvas. Hailey Bieber and Lady Gaga are among its many famous fans.

3. Lancôme Advanced Génifique Face Serum

Lancôme Advanced Génifique Face Serum targets signs of aging with a microbiome-friendly formula that strengthens the skin barrier. It visibly reduces fine lines and wrinkles while leaving skin feeling smoother and more resilient. Zendaya and Ashley Park trust this serum to keep their complexions camera-ready.

4. Pro-Heal Serum Advance+ Antioxidant-Rich Serum

A powerhouse antioxidant serum combining vitamins C and E with olive leaf extract, Pro-Heal Serum Advance+ helps protect against environmental damage and calms irritated skin. It's a go-to for celebrities like Rosie Huntington-Whiteley and Chrissy Teigen who need their skin looking flawless under any light.

5. REFY Glow and Sculpt Face Serum Primer

This dual-purpose product blurs the line between skincare and makeup. REFY Glow and Sculpt Face Serum Primer preps the skin with a luminous, sculpted finish that makes foundation glide on effortlessly. It's the kind of product that makes you question whether you even need foundation at all.

6. Glow Recipe Watermelon Glow Niacinamide Dew Drops Hydrating Serum

Equal parts skincare and highlighter, this Glow Recipe serum uses watermelon extract, niacinamide, and hyaluronic acid to hydrate and visibly even out skin tone. The result is a natural, lit-from-within glow that looks stunning on its own or mixed into your favorite moisturizer.

7. iS CLINICAL Active Serum

A cult favorite among dermatologists and celebrities alike, iS CLINICAL Active Serum uses a blend of botanical extracts and sugar cane to gently exfoliate and clarify the skin. Jessica Alba and Shay Mitchell rely on this serum to combat breakouts, minimize pores, and maintain a clear complexion.

8. Drunk Elephant D-Bronzi Anti-Pollution Sunshine Serum Drops

Want a bronzy, sun-kissed glow without the UV damage? Drunk Elephant D-Bronzi Anti-Pollution Sunshine Serum Drops deliver exactly that with a blend of antioxidants, chronocyclin, and marula oil. Mix it into your moisturizer or apply it on its own for an instant warm radiance that Olivia Culpo loves.

9. Drunk Elephant C-Firma Fresh Day Serum

This potent vitamin C serum brightens, firms, and fights free radical damage with a 15% L-ascorbic acid formula. Drunk Elephant C-Firma Fresh Day Serum is beloved by Heidi Klum and Brooke Shields for its ability to deliver visible results and a more even-toned, youthful complexion.

10. Sunday Riley Good Genes All-in-One Lactic Acid Treatment Face Serum

This lactic acid treatment exfoliates, plumps, and brightens the skin in one step. Sunday Riley Good Genes is a fan favorite for a reason — it delivers instant clarity and radiance, making it the perfect pick-me-up before a big event or as part of your nightly routine.

If you still haven't found what you're looking for, check out other serums here.